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100 years ago, Sir Malcolm Campbell went to see Maurice Maeterlinck’s play, ‘The Blue Bird’, at the Theatre Royal Haymarket, in London, and the problem of what to call his racing car was immediately solved and the Bluebird legend was born.

Malcolm Campbell in his supercharged 26.9 litre Napier powered Bluebird which reached 246mph in 1931

Malcolm Campbell in his supercharged 26.9 litre Napier powered Bluebird which reached 246mph in 1931

Sir Malcolm went on to set many speed records on both land and water as did his son, Donald. He was tragically killed in 1967 when his boat, Bluebird K7, overturned during his attempt to break the 300mph barrier on Coniston Water.

Bluebird K7 - moments before Donald Campbell’s fatal crash

Bluebird K7 - moments before Donald Campbell’s fatal crash

However, Sir Malcolm’s grandson, Don Wales, and the Bluebird Electric team have continued their quest for speed and plan to smash the electric world speed records on land and water in 2014.

Don Wales

As the Official Timing Partner, Christopher Ward will be verifying the record attempts and it also has plans to recognise the Campbell family’s courage and engineering ingenuity with a range of Bluebird watches. There are even plans for limited edition watches to contain fragments of the record-breaking cars and boats.

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