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As Official Timing Partner for all Bluebird record attempts we are excited by the leading-edge  innovation in electric vehicles that continues to push Bluebird and Britain to the forefront of this important technology.

100 years after Sir Malcolm Campbell first took to the track in a Bluebird racecar, the world famous name in motor racing and speed records is returning to the racetrack with a new electric racecar design. Sir Malcolm’s grandson, Don Wales, is now leading the charge back onto the track, following 10 years of development into pioneering the use of electric technology in racecars.

Back in the 1920s Sir Malcolm Campbell broke a number of speed records in Bluebird cars and boats before his son, Donald, continued the family tradition, achieving double world records on land and water in 1964. Bluebird is now continuing its father and son heritage with the Bluebird Trophy event.

The Bluebird Trophy will consist of a 40-minute race split into two 20 minute stages with compulsory battery change pit-stops, taking place during the Rockingham round of the 2014 Dunlop MSA British Touring Car Championship. With six celebrity pairings and 24 Pro-Am Father and Son teams, the charity event will help raise funds for a number of good causes.

Don Wales, Sir Malcolm Campbell’s grandson, has been the driver and Team Principal of the electric Bluebird land speed record car since its inception in the 90s. He commented: “Electric car technology is central to everything we are doing at Bluebird and this is another opportunity to demonstrate our engineering and motorsports development. Creating the Bluebird Trophy for fathers and sons is a great way of showcasing our advancements whilst raising funds for good causes.”

Peter Hardman, Chief Executive of Rockingham, said: “We are thrilled to be staging the Bluebird Trophy at Rockingham and are especially excited to be partnering with Bluebird. The Bluebird name is synonymous with firsts and it is highly fitting that teams will be racing their first electric race car.” Electric Corby and Love Northamptonshire are key supporters of the Bluebird Trophy and have helped facilitate this historic race.

Full details of the race and cars will be revealed at a launch event to be held at Rockingham in the spring.

For further updates on Bluebird please visit or follow them on Twitter @bluebirdspeed or on Facebook Bluebird Speed Records.

As “Official Timing Partner” of the famous Bluebird record breaking dynasty – Christopher Ward created the C7 Bluebird; an appropriately iconic watch. In the words of Don Wales, Sir Malcolm Campbell’s grandson: “This watch Christopher Ward is simply magnificent. The dial in Bluebird Blue is based on the speedometer from the Bluebird car that broke the 300mph barrier in 1935. I have always loved the wheel hub design on my grandfather’s Bluebird and I am so pleased that Christopher Ward has added that detail to the back plate. I am sure that this limited edition of 1912 pieces will appeal not only to Campbell fans but also to collectors everywhere.’’

And who are we to argue?blubs

LEFT: C7 BLUEBIRD C7SBS-390-BB Limited Edition £550   RIGHT: C7 BLUEBIRD C7SBSI-390-BB Limited Edition £499


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