As you might expect, the Christopher Ward approach to diamond watches is as individual as the watches themselves.

Our philosophy of sharing the benefits of our unique business model on an equal basis with our customers has delivered price advantages which took even us (and we’re supposed to be used to this sort of thing) by surprise.

You see, just like with luxury watches, the base price of diamonds is a long way from the retail price - only more so!

So when we don’t apply the huge mark ups of other brands and only look to cover our own costs plus a small margin, we are able to bring you top quality diamond watches at below the wholesale price a retailer would pay read more