It’s that time of year again. You see the panic in every face around you. The men hastily buying the last box of chocolates in the shop. The women splashing out on yet another unwanted handkerchief, tie or pair of socks. Both sexes clutching sad, overpriced, fading bouquets of dog-eared red roses as they wait for the train home and the hope that Valentine’s Day will pass without upset.
Well, I have to confess I’ve never really liked the the traditional Valentine’s day routine and I’ve always tried to choose a gift which was a little more personal than chocolates or flowers. Some choices have been more successful than others, it has to be said, but there is an obvious way to avoid cliché and rekindle the idea of romance on Valentine’s Day.
I know I always say the greatest gift around is time (well I would – I’m a watchmaker) but I feel the gift of a carefully chosen watch for someone special shows you really understand their unique sense of style. And one which should remind them of you every time they look at it.
So here are five reasons why I think roses are dead and a bunch of some of my favourite Christopher Ward models which, I think, will beat a bouquet – every time.
1. Roses wilt, time endures.
A cut flower is already dying, and it won’t take long for the rich red bloom of the florist’s shop to fade. Far better to choose a gift which will be cherished for years. Like the Emily Deco Double Tour, in deep antique red.
2. Roses double in price for one day only.
Roses, restaurant bills, champagne… they all seem to shoot up miraculously in price on February 14th. We, on the other hand, value precision and reliability. The W11 Amelia – a stylish take on our widely acclaimed C11 MSL aviation watch, would really make your Valentine’s heart soar.
3. Roses make a statement… of mediocrity.
They’re average, they’re middle of the road, they should really come in magnolia. For a real statement of individual style the Victoria Deco, in vibrant Royal Purple is hard to beat. With a craquelure dial inspired by Big Ben himself, this is an inspired watch and the enemy of cliché. She’ll look at roses once. She’ll look at the Victoria every day and every evening.
4. Roses are forgettable.
Seriously, does anyone remember the last bunch of flowers they received? Once seen, the W60 Coral, in stunning high tech ceramic is never forgotten. Its simply one of the most distinctive watches we have ever made. And always well-received!
5. OK, roses are fragrant…
… we’ll give them that. But they’re also common, especially on February 14th. You can’t say that about my ultimate Valentine’s choice, the W90 Belisama Automatic which was named for the Celtic goddess of light and wisdom, and crafted to be as fine a piece of engineering as any man’s watch. Which is not to be sniffed at!
Whether you decide to take my advice, or part with your hard-earned cash at the florist stall outside the station, have a fantastic Valentine’s Day. And if not, well, the next one is a whole year away. Phew.